Best Click Tracking Software For Online Marketers

Last Updated on May 8, 2022

As an online marketer for 15 years I tried and tested many click tracking software (sometimes referred to as link tracking software, or affiliate tracker). Out of all the software I used for me Voluum is the number 1 click tracking software.

What is a click tracking software?

A link tracking software will give you in depth analysis on the traffic you get to your website, landing page, sales funnels, app or any other web property. When you receive traffic to your web properties whether it is paid or organic you want to know where it came from. A click tracking software can tell you the channel it came from (organic search, social media, paid search), the geo, the device, the time, the pages visited, the query and other variables that can help you estimate and optimize your marketing campaigns.

Why do you need a click tracking software?

A click tracking software is a must for any online marketer (especially if you are running paid ads). Proper tracking is one of the most important aspects of online marketing. If you don’t track the performance of your campaigns by traffic source, keywords, placements, time and other variable you target or use, it is impossible to run an online business.

Let me give you an example so you understand

Let’s say you run a campaign on Facebook and

3 different ads, you spend $100 and get 3 conversions each worth $30.

Cost-$100

Revenue-$90

Profit= $-10

So overall you’re down $10. If you tracked your ads properly you now have the data which ads generated conversions.

You find out that:

Ad 1 spent $30 and brought in the 3 conversions

Ad 2 spent $35 and brought 0 conversions.

Ad 3 spent $35 and brought 0 conversions.

Now you can make decisions and optimize the campaign like turning ad 2 and 3 off and create variations of ad 1- See the power of Tracking!

Let’s start looking deeper into each click tracking software.

1.Voluum

Pros

• Real time reporting.
• A/B Split Tests.
• Auto optimization tool.
• Drill down reports.
• User friendly dashboard.
• Dedicated account managers.
• Massive knowledgebase and training videos,.
• Mobile app.
• Flow and smartlink creator.
• Organic traffic tracking.
• Traffic Distribution AI.
• Campaign migration from your old tracker.

Cons

• If you’re new to online marketing voluum might be a bit too much for what you initially can handle.
• Data retention is limited depending on your plan.
• No free trial.
• Can get expensive.

Pricing

Pricing for individuals starts at $69/month on the discover plan (annual billing), $119/month on the profit plan and $239/month on the scale plan.

2.Clickmagick

Pros

• 2 Free Custom Tracking Domains.
• 6-Month Data Retention.
• Automated bot filtering. 
• 14 days free trial.
• Phone/Email notification about your campaigns.

Cons

• Limited support.
• Data retention is limited depending on your plan.
• Custom tracking domains can have issues setting up.
• Only 10,000 clicks a month limit on the starting plan (compared to Voluum 1 million clicks a month).

Pricing

Clickmagick has 3 pricing plans starting at $37/month for the basic plan. The 10,000 click limit should be enough if you’re just starting out but for most online marketers that’s probably not going to be enough and you would need at least the standard $77 month plan.

3. Adsbridge

Pros

• Unlimited custom domains.
• Dedicated support team.
• Automated bot filtering. 
• A variety of affordable pricing plans.
• Flow and smartlink creator.
• Auto optimization tool.
• Native integration with hundreds of networks.
• Multi user access.

Cons

• User interface not very friendly.
• Support is limited.
• Mobile version is lacking in features.

4. Redtrack.io

Pros

• High quality fraud detection.
• Dedicated support team.
• Automated bot filtering. 
• Affiliate management platform built in.
• Advanced in-depth reporting.

Cons

• Basic plans lack most of advanced features.
• Some functionalities are hard to find.
• Can be overwhelming for beginners.

Pricing

Redtrack has 4 plans. Pro, advanced, team, and enterprise. Annual billing will give you 2 months free so it’s worth taking advantage of if you can pay upfront.

5.LINK TRACKR

Pros

• 30 days free trial/
• Flexible pricing plans.

Cons

• No click fraud and bot detection.
• They don’t allow you to run certain kinds of traffic.
• Low click limits.

Pricing

Pricing starts at only $7/month so if you’re on a budget it’s definitely a click tracking software to consider.

6.ClickMeter

Pros

• 30 days free trial.
• Bot/Fraud protection.
• 1 year data storage is the minimum.

Cons

• Low click limit on the Medium and large plans.
• Only email support.
• User interface not user friendly.

Pricing

Pricing starts at $29, than $99 than $349/month.

Main differences between the plans is the number of events, datapoints, branded domains and sub accounts.

7.Improvely

Pros

• 14 days free trial.
• Bot/Fraud protection.
• Provide affiliate marketing network tools

Cons

• Low click limit on the freelance and startup plans.
• Gets pricey after 50,000 clicks.
• User interface not user friendly.

Pricing

Lowest plan is $29/month called freelancer, than startup $79/month, small agency $149/month, than large agency $299/month.

What Should I Look For in a Click Tracking Software?

Free Trial

Usually a good product/service will give you the free trial option because they believe in it. And know that if you try it you are likely to use it in the long run. The exception is companies that are already established in the market and made a name for themselves (e.g Voluum)

Bot/Fraud Detection

With all the online click fraud it is important to filter and exclude that kind of traffic, especially if you’re paying for it. Make sure your tracker gives you a built in fraud/bot detection tool.

Good Click Limit

This is tricky because every business has different needs, but I think the minimum amount to consider as a good click limit is 50,000/month.

A/B Split testing

Being able to run split test on your offers, landing page on your tracker is definitely a feature to expect from a good click tracking software.

AI/Automation

Automation is the name of the game today, and if you’re tracking software can send you alerts based on pre determined conditions, rotate , exclude, target traffic based on rules, than you’re one step ahead of the game.

Integration with traffic sources/affiliate networks

Most click traffic software have built in traffic sources and affiliate networks tokens built in them so you don’t have to manually add each one.

Rule based traffic rotation

Sometimes you get traffic that is not valid for a specific offer you promote (for example: a credit score offer that only targets the US). A good tracker should have the option to redirect traffic based on geo, device, ad, os and other factors to a matching offer.

So Which is the best click tracking software?

When taking all the important features into consideration, voluum is definitely the best click tracking software in my view. The only things I don’t like about it is the short data retention on the basic plan and that the basic plan starts at $89 so if you’re a complete beginner looking to save costs you can find cheaper options. But if you already running campaigns and know what you’re doing this is by far the best quality tracking software out there.

Final Ranking-Best Click Tracking Software

1. Voluum
2. Clickmagick
3. Redtrack.io
4. Adsbridge
5. Linktracker
6. TRCK.ME
7. Improvely
8. Clickmeter