AI Marketing

Exploring Glambase App- Will it Replace Human Influencers?

Last Updated on February 13, 2024

The AI revolution doesn’t stop and continues to conquer more areas in our life. A new app called glambase seems like a real threat to human, flesh and blood influencers. Glambase is a Virtual Persona Generator that allows you to create and manage your own virtual influencer, an AI-powered character that can generate content and potentially earn you money. As stated by their Co-Founder Ivan Starinin:”We are excited to offer a tool that democratizes the influencer economy, allowing anyone, regardless of their technical expertise or background, to create a virtual influencer and tap into new revenue streams.” (Yahoo finance)

How does it work?

Step 1: Create your virtual influencer

You can customize their appearance, personality, and name of course. Glambase lets gives you the tools to create a unique digital persona providing you a wide range of physical attributes and personality traits.

Glambase App Virtual Persona Generator

Step 2: Content Generation

Glambase than uses AI to automatically creates content like images, videos, and social media posts.

Glambase influencer

Step 3: Monetization

Once you start gaining followers across social media platforms you can start monetizing. Sell exclusive content, partner with brands, sell ads, sell affiliate products etc.

glambase app monetize

Current stage:

Glambase is now on the pre order stage. They are open for the first 1000 who sign up and the price increase by $1 with each member. They also offer exclusive benefits to the first 1000 signups such as : access to a private discord community, Priority Access to New Features, Lifetime Fee Reduction and faster content generation.

glambase preorder

Can you really make money as an AI influencer?

That’s a good question. There are some AI influencer who seem to be making it big time. Aitana López is a good example to date this AI influencer has 280K followers on Instagram and makes around $11,000 a month according to business insider. Aitana was created by a spanish modeling agency that pretty much had it dealing with influencers egos and decided to create their own AI influencer that can work for them on their terms whenever and however.


Lu do Magalu is another good example for an AI influencer. She is one of the top virtual influencers in the world. She is the face of a Brazilian ecommerce brand – Magazine Luiza and she does product reviews, share tips, product unboxing and pretty much replaces the need for real actors, influencers for this brand saving them a lot of time and money.

AI influencer milla sofia is described as a 24-year old virtual girl living in Helsinki on her Instagram profile with 140K followers and is the creation of Finish retail brand tyyliluuri.

There are many other examples but it seems that the AI influencer trend is going to keep growing and be used by individuals not just big brands. Which seem to be the goal of Glambase as stated by their cofounder: “democratizes the influencer economy”

Will Glambase and similar Virtual Persona Generators replace human infulencers?

Glambase is a novel concept with potential for creative expression and income generation. However, it’s still in its early stages, and there are uncertainties regarding its real-world effectiveness and profitability. Some other drawbacks to consider:

Lack of authenticity: One major concern is the inherent lack of authenticity. These avatars don’t have real-life experiences or emotions, which can make them feel inauthentic and hinder meaningful connection with audiences.

Unrealistic portrayals: Virtual influencers can easily portray unrealistic beauty standards or lifestyles, potentially impacting users’ self-esteem and body image.

Limited emotional appeal: The inability to express genuine emotions could limit their ability to resonate with audiences on a deeper level, reducing their effectiveness in building trust and loyalty.

Transparency concerns: If not clearly disclosed, the use of virtual influencers can be misleading and erode consumer trust. Brands must ensure transparency about the nature of these avatars.

Ethical considerations: There are ethical concerns surrounding the potential exploitation of virtual influencers, as they lack the rights and protections of real people.

Technical limitations: The technology behind AI content generation is still evolving, and the quality and originality of the content produced might not always meet expectations.

Regulation uncertainty: As this is a new field, regulations and guidelines around influencer marketing and data privacy might not be fully established, leading to potential legal or ethical issues.

Should You Create Your Own AI Influencer Using Glambase App Virtual Persona Generator?

Creating your own virtual persona, and becoming an AI influencer seem like a very interesting opportunity to gain influence and earn money. And Glambase certainly seem like an interesting platform to test this idea. However if you solely trust AI to create content you probably not going to gain many followers. You still need to create engaging content, that people are interested in and create it consistently. Also ask yourself these questions:

  • What are your goals? What do you hope to achieve by creating a virtual persona? Is it for fun, career advancement, or something else?
  • Whose your target audience? Who are you trying to reach with your persona?
  • Your comfort level: Are you comfortable interacting with others online as a different persona?
  • Your skills and resources: Do you have the time, money, and technical skills to create and maintain a virtual persona?

If you created an AI influencer share a link to their profile in the comments, we’d love to follow you!

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