8 Best Click Tracking Software in 2024

Last Updated on February 19, 2024

As an online marketer for 15 years I tried and tested many click tracking software (sometimes referred to as link tracking software, or affiliate tracker). Out of all the software I used for me Voluum is the best in terms of features and capabilites , however clickmagick is much more beginner friendly and appeals to a wider audience.

What is a click tracking software?

A link tracking software will give you in depth analysis on the traffic you get to your website, landing page, sales funnels, app or any other web property. When you receive traffic to your web properties whether it is paid or organic you want to know where it came from. A click tracking software can tell you the channel it came from (organic search, social media, paid search), the geo, the device, the time, the pages visited, the query and other variables that can help you estimate and optimize your marketing campaigns.

Why do you need a click tracking software?

A click tracking software is a must for any online marketer (especially if you are running paid ads). Proper tracking is one of the most important aspects of online marketing. If you don’t track the performance of your campaigns by traffic source, keywords, placements, time and other variable you target or use, it is impossible to run an online business.

Let me give you an example so you understand

Let’s say you run a campaign on Facebook and

3 different ads, you spend $100 and get 3 conversions each worth $30.

Cost-$100

Revenue-$90

Profit= $-10

So overall you’re down $10. If you tracked your ads properly you now have the data which ads generated conversions.

You find out that:

Ad 1 spent $30 and brought in the 3 conversions

Ad 2 spent $35 and brought 0 conversions.

Ad 3 spent $35 and brought 0 conversions.

Now you can make decisions and optimize the campaign like turning ad 2 and 3 off and create variations of ad 1- See the power of Tracking!

Top Click Tracking Software

Let’s start looking deeper into each click tracking software.

1. Voluum – Best For Advanced Marketers and Affiliates.

Pros

• Real time reporting.
• A/B Split Tests.
• Auto optimization tool.
• Drill down reports.
• User friendly dashboard.
• Dedicated account managers.
• Massive knowledgebase and training videos,.
• Mobile app.
• Flow and smartlink creator.
• Organic traffic tracking.
• Traffic Distribution AI.
• Campaign migration from your old tracker.

Cons

• If you’re new to online marketing voluum might be a bit too much for what you initially can handle.
• Data retention is limited depending on your plan.
• No free trial.
• Can get expensive.

Voluum Pricing

Pricing for individuals starts at $199/month and $349/month on the individual plan. For the business plans we are talking about $599/month,$999/month and $1999/month.

2.Clickmagick– Best For Overall Marketers and Affiliates.

Pros

• 2 Free Custom Tracking Domains.
• 6-Month Data Retention.
• Integrated w/ 100+ affiliate Networks.
• Automated bot filtering and clickfraud protection. 
• 14 days free trial.
• Phone/Email notification about your campaigns.
• Auto Currency Conversion

Cons

• Limited support.
• Data retention is limited depending on your plan.
• 10,000 clicks a month on the starting plan might not be enough to some marketers.

Clickmagick Pricing

Clickmagick has 3 pricing plans starting at $69/month for the basic plan. The 10,000 click limit should be enough if you’re just starting out but for most online marketers that’s probably not going to be enough and you would need at least the standard $149 month plan. The $299/Month plan is the highest priced unless you need more clicks per month and then you will get custom pricing plan.

3. Adsbridge

Pros

• Unlimited custom domains.
• Dedicated support team.
• Automated bot filtering. 
• A variety of affordable pricing plans.
• Flow and smartlink creator.
• Auto optimization tool.
• Native integration with hundreds of networks.
• Multi user access.

Cons

• User interface not very friendly.
• Support is limited.
• Mobile version is lacking in features.

Adsbridge Pricing

Annual pricing starts at $299/Year all the way up to $3669/Year . You have 4 different plans you can choose from depending on your needs. The main difference between the plans is the visit/click limit.

4. Anytrack

Pros

• Ability to build custom audiences.
• One tag to track complex events and funnels.
• 60+ integrated affiliate networks.
• Advanced eCommerce tracking.

Cons

• Plans click limit a bit low in my opinion. 50k, 500k and 3 million in the 3 plans.
• Not beginner friendly.

Anytrack Pricing

3 pricing plans are available. From $50/month to $300/month. There’s also a 14 days free trial. The basic plans features and limits are not enough in my opinion unless you’re just starting out. But even than Clickmagick give you a better value for money.

5.CPVLAB

CPVLAB is one of the oldest click tracking software. They have 2 products: CPV Lab (self-hosted tracker, requires users to have a server) and CPV One (cloud hosted, runs on cloud infrastructure, doesn’t require an extra server from users). If you go with them it’s much easier to go with the self hosted version.

Pros

• cookie-less tracking.
• 3 Custom Domains with SSL.
• 2 000 000 events/mo at the basic plan.

Cons

• Only 3 API integrations at the basic plan.
• Might be a steep learning curve for beginners.

CPV LAB ONE Pricing

Pricing starts at $48 a month with a nice amount of tracked events data retention and 3 custom domains. 14 days free trial is available.

6.LINK TRACKR

Pros

• 30 days free trial.
• Flexible pricing plans.

Cons

• No click fraud and bot detection.
• They don’t allow you to run certain kinds of traffic.
• Low click limits.

Linktrackr Pricing

Pricing starts at only $7/month so if you’re on a budget it’s definitely a click tracking software to consider.

7.Improvely

Pros

• 14 days free trial.
• Bot/Fraud protection.
• Provide affiliate marketing network tools

Cons

• Low click limit on the freelance and startup plans.
• Gets pricey after 50,000 clicks.
• User interface not user friendly.

Improvely Pricing

Lowest plan is $29/month called freelancer, than startup $79/month, small agency $149/month, than large agency $299/month.

8. Redtrack.io

Pros

• High quality fraud detection.
• Dedicated support team.
• Automated bot filtering. 
• Affiliate management platform built in.
• Advanced in-depth reporting.

Cons

• Basic plans lack most of advanced features.
• Some functionalities are hard to find.
• Can be overwhelming for beginners.

Redtrack Pricing

Redtrack has 4 plans. Pro, advanced, team, and enterprise. Annual billing will give you 2 months free so it’s worth taking advantage of if you can pay upfront.

What Should I Look For in a Click Tracking Software?

Free Trial

Usually a good product/service will give you the free trial option because they believe in it. And know that if you try it you are likely to use it in the long run. The exception is companies that are already established in the market and made a name for themselves (e.g Voluum)

Bot/Fraud Detection

With all the online click fraud it is important to filter and exclude that kind of traffic, especially if you’re paying for it. Make sure your tracker gives you a built in fraud/bot detection tool.

Good Click Limit

This is tricky because every business has different needs, but I think the minimum amount to consider as a good click limit is 50,000/month.

A/B Split testing

Being able to run split test on your offers, landing page on your tracker is definitely a feature to expect from a good click tracking software.

AI/Automation

Automation is the name of the game today, and if you’re tracking software can send you alerts based on pre determined conditions, rotate , exclude, target traffic based on rules, than you’re one step ahead of the game.

Integration with traffic sources/affiliate networks

Most click traffic software have built in traffic sources and affiliate networks tokens built in them so you don’t have to manually add each one.

Rule based traffic rotation

Sometimes you get traffic that is not valid for a specific offer you promote (for example: a credit score offer that only targets the US). A good tracker should have the option to redirect traffic based on geo, device, ad, os and other factors to a matching offer.

So Which is the best click tracking software?

When taking all the important features into consideration, voluum is definitely the best click tracking software in my view. The only things I don’t like about it is the short data retention on the basic plan and that the basic plan starts at $89 so if you’re a complete beginner looking to save costs you can find cheaper options. But if you already running campaign. s and know what you’re doing this is by far the best quality tracking software out there. For beginners clickmagick is the best option, easy to get started, a lot of great tutorials and great support. So if you’re just starting out I would take clickmagick for a 14 days trial test drive.

If you’re running an online business and especially if you’re buying traffic, click tracking tool can make or break your business. If you’re business decisions aren’t based on real data than you’re just like a blind man hunting. which click tracking software are you using?

FAQ