If you’ve been in business (any business) for a while now, I’m sure you heard the term sales funnels. A sales funnel is a journey you put a potential customer of your business through. The purpose of this journey is of course to turn a potential customer into an actual customer. Think of a person searching for a real estate agent to sale his home, or a person searching for a lawyer to make a personal injury claim. Sounds simple but there’s a lot of art that goes into creating a sales funnel for any business. Let’s break down the process into a few simple steps.
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What’s your end goal?
Are you looking to make a sale on your funnel? are you looking to get contact information to schedule a meeting with your prospects? every goal will require different funnels and hooks (will be explained below), so it’s very important to define the sales funnel goal first.
What’s your hook?
You will never go fishing without a hook, and you should never go fishing for new customers without a hook. A hook is something that answers the most important question your customer asks when considering your product or service and you should have a clear answer to:
“What’s in it for me?”
You should give your prospects a good enough reason to leave their contact information on your sales funnel or to make a purchase of your product or service. If you’re a gym owner you can offer a free class at your gym in return for their contact information like this funnel==>. If you sell yoga mats you can offer a limited time buy 1 get 1 free. A hook can also offer a more abstract benefit for the user- a life coach can create a hook that says: “Improve your quality of life, increase productivity and improve your relationships-Schedule a meeting today. you get the idea.
The hook should be compelling enough so that your prospect will take the desired action (leave their contact info, make a purchase etc.)
You need to engage your potential customer with your product or service. This can be done in a variety of ways but we found the most effective ones a survey or a personal story that relates to the problem your product or service is solving . So back to the life coach sales funnel you can create a survey/application for you users like this:
Engagement creates micro commitments which basically mean that people who will perform small actions on your sales funnel i.e fill a survey/application are much more likely to become a lead and a paying customer.
Thank you page-The Final Step
In the last step of your business sales funnel we want to acknowledge your prospect for leaving their details/making a purchase and instruct them on what will happen next.
“Thank you for applying please watch the video below to see what’s next”
“We will contact you shortly to discuss the next step in the process.”
“Thank you for your purchase, get a 40% discount on xyz product only today”
Your thank you page needs to be clear and remind the prospect what they signed up for, when they will be contacted and also an option for them to contact you if they prefer not to wait till you do. If you just sold a product or service you should provide clear explanation on when and how the customer can claim it/receive it (Tracking number, Account login information) plus customer service information.
*Bonus-sales funnels for small businesses you can download for free
We created 6 popular sales funnels for small businesses you can download free today and start using today. Even if you have different business you can edit the imagery and text and customize the funnels to match your business. These funnels are created with clickfunnels so you need a clickfunnels account to use them, if you don’t have a clickfunnels account you can claim a 14 days free trial, and create funnels like these for youself or simply download the ones below free to your account (:
Sales funnels are increasing in popularity since they have been proven to be very efficient in capturing leads and increasing sales. Regardless the type of business you’re in , we recommend you use a sales funnel for your online advertising, If you need help in creating/customizing your sales funnels, drop us a line at contact at selfmade.today and we’ll do our best to help you out!