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GoHighLevel Unveiled: The Pros, Cons, and Real User Experiences

Last Updated on July 18, 2023

Are you tired of juggling multiple software tools to manage your business? GoHighLevel, the all-in-one platform that promises to revolutionize the way you run your business might be the solution for you. In this article, we will take an in-depth look at GoHighLevel, exploring its pros, cons, and real user experiences. With its comprehensive suite of features, GoHighLevel aims to streamline your marketing, sales, and customer service efforts, all under one roof. But is it truly the game-changer it claims to be? We’ll delve into the platform’s strengths and weaknesses, giving you an honest assessment of its capabilities. Additionally, we’ll share real user experiences to provide you with a well-rounded perspective. So, if you’re looking for a powerful and versatile business management solution, GoHighLevel might be the right fit for you.

What is GoHighLevel?

what is gohighlevel?

GoHighLevel is a cloud-based platform that offers a wide range of tools and features designed to help businesses streamline their marketing, sales, and customer service processes. From lead generation and customer relationship management (CRM) to email marketing and appointment scheduling. GoHighLevel aims to be a one-stop solution for all your business management needs.

Watch a Gohighlevel Demo and see it in action==>

Some highlight features include: CRM, SMS marketing, drag-and-drop functionality, customizable templates, and pre-built automation workflows. The platform also offers integrations with popular third-party apps and services, allowing you to connect your existing tools and streamline your workflow even further. With GoHighLevel, you can consolidate your marketing, sales, and customer service efforts into one platform, saving you time and effort.

The platform is designed to be flexible and scalable, making it suitable for businesses of all sizes.

Who Uses GoHighLevel?

GoHighLevel is used by a wide range of businesses across various industries. Small business owners, marketing agencies, sales professionals, and entrepreneurs are among the primary users of the platform. The versatility and flexibility of GoHighLevel make it suitable for businesses of all sizes, from startups to large enterprises.

The platform is particularly popular among businesses in industries such as real estate, healthcare, coaching, consulting, and e-commerce. The best thing about Gohighlevel is that you don’t need any tech skills to know how to use it. It is very intutive and you can run email campaigns , sms campaigns , build landing pages and funnels by dragging and dropping elements.

GoHighLevel Features

GoHighLevel offers a wide range of features designed to help businesses streamline their marketing, sales, and customer service efforts. Let’s take a closer look at some of the key features that make GoHighLevel a popular choice among businesses.

Lead Generation

gohighlevel lead generation

One of the core features of GoHighLevel is its lead generation capabilities. The platform offers a range of tools and strategies to help businesses attract and capture leads. From landing page builders and lead capture forms to pop-ups and exit intent technology. GoHighLevel provides businesses with the tools they need to generate high-quality leads. The platform also offers integrations with popular lead generation tools such as Facebook Lead Ads and Google Ads. Allowing businesses to seamlessly capture leads from their advertising campaigns.


gohighlevel CRM

GoHighLevel’s CRM functionality allows businesses to manage their contacts, track interactions, and nurture leads. The platform offers a centralized database where businesses can store and organize their customer and prospect information. With features such as contact segmentation, lead scoring, and activity tracking, you can effectively manage customer relationships and track your sales pipeline. The platform also offers integrations with popular CRM tools such as Salesforce and HubSpot.

Email Marketing

gohighlevel email marketing

GoHighLevel’s email marketing capabilities enable businesses to create and send personalized email campaigns to their contacts. The platform offers a drag-and-drop email builder, making it easy for businesses to design professional-looking emails without any coding or design skills.

Appointment Scheduling

gohighlevel Appointment Scheduling

GoHighLevel’s appointment scheduling feature allows businesses to automate their appointment booking process. The platform offers a customizable booking page where businesses can display their availability and allow customers to book appointments . You can integrate your calendars with Gohighlevel, set automatic reminders, and scheduling rules.

Funnel Building

gohighlevel funnel builder

GoHighLevel’s funnel building capabilities enable businesses to create and optimize sales funnels to drive conversions. Gohighlevel drag-and-drop funnel builder, makes it easy to create and customize sales funnels without any coding or design skills. Easilty add upsells, downsells, order bumps, checkout pages, and create high-converting funnels that guide prospects through the buying process.

SMS Marketing

gohighlevel SMS Marketing

GoHighLevel’s SMS marketing feature enables businesses to send personalized text messages to their contacts. The platform offers a user-friendly SMS builder, making it easy for businesses to create and send text messages without any technical knowledge. Some highlight features include SMS automation, personalized merge tags, and link tracking.

These are just a few of the many features that GoHighLevel offers. Whether you’re looking to generate leads, manage your contacts, automate your email marketing, streamline your appointment scheduling, create high-converting funnels, or engage your contacts through SMS, GoHighLevel has the tools and features to support your business objectives.

Unified Inbox and messaging

GoHighLevel’s Unified Inbox and messaging feature lets you manage multiple inboxes from one dashboard. With the Unified Inbox, businesses can easily track and respond to messages from various channels. Including SMS, email, and social media, all within a single interface. This is a really cool feature that streamlines the communication process, saves time, and helps businesses provide timely and personalized responses to their customers. The messaging feature allows for two-way conversations, enabling businesses to engage with leads and clients directly and nurture relationships. .

Reputation Management

Reputation Management gohighlevel

GoHighLevel’s reputation management feature is a powerful tool designed to help businesses maintain and enhance their online business reputation. It allows users to monitor and manage their brand’s online presence across various platforms, including social media, review sites, and search engine results. Businesses can track customer reviews, respond to feedback, and address any negative comments promptly. Additionally, GoHighLevel’s reputation management feature provides insights and analytics to help businesses understand their online reputation better and make informed decisions to improve customer satisfaction and brand perception. It is a valuable asset for businesses looking to protect their reputation, build trust with customers, and strengthen their online presence.

GoHighLevel Integrations

GoHighLevel offers a wide range of integrations across different categories, enhancing its functionality and allowing businesses to connect with their preferred tools and services. Here’s a breakdown of the integration types:

  1. CRM Integrations: GoHighLevel integrates with popular CRM platforms such as Salesforce, HubSpot, and Zoho CRM. This allows businesses to sync customer data, manage leads, and streamline their sales and marketing processes.
  2. Email Marketing Integrations: Integration with email marketing platforms like Mailchimp, ActiveCampaign, and ConvertKit enables seamless synchronization of contacts and automates email campaigns, enhancing customer engagement and nurturing leads.
  3. Payment Gateway Integrations: GoHighLevel integrates with payment gateways like Stripe and PayPal, facilitating secure online transactions and enabling businesses to accept payments directly within the platform.
  4. Zapier Integration: Through Zapier, GoHighLevel can connect with hundreds of other apps and services, expanding its capabilities and automating workflows between different platforms.
  5. Webinar Integrations: Integration with webinar platforms like Zoom and WebinarJam enables businesses to schedule and host webinars, manage attendee registrations, and capture valuable lead information.
  6. SMS Gateway Integrations: By integrating with SMS gateways such as Twilio and Plivo, GoHighLevel allows businesses to send automated SMS messages, conduct SMS marketing campaigns, and engage with customers through text messaging.
  7. VoIP Integrations: Integration with VoIP providers like CallRail, and RingCentral enables businesses to manage inbound and outbound calls, track call analytics, and record conversations directly within the GoHighLevel platform.

Here is a table that summarizes the GoHighLevel integrations by integration type:

Integration TypeExamples
CRMHubSpot, Salesforce, Pipedrive
EmailActivecampaign, Getresponse, Mailchimp, Constant Contact, SendGrid
PaymentsStripe, PayPal
SMSTwilio, Plivo
ChatIntercom, Zendesk, Slack
VoIP CallRail, Ringcentral
Webinar Zoom, WebinarJam
OtherFacebook, Instagram, TikTok, Google, WordPress, Quickbooks

Pros of Using GoHighLevel for Businesses

GoHighLevel offers several advantages that make it a popular choice among businesses. Let’s explore some of the pros of using GoHighLevel for your business.

1. All-in-One Solution

One of the biggest advantages of using GoHighLevel is that it is an all-in-one platform. With its comprehensive suite of tools and features, GoHighLevel allows businesses to consolidate their marketing, sales, and customer service efforts into one platform. This eliminates the need to juggle multiple software tools and simplifies the management process. With GoHighLevel, businesses can save time and effort by having all their business management needs met in one place.

2. User-Friendly Interface

GoHighLevel is known for its user-friendly interface and intuitive design. The platform offers a clean and organized dashboard that makes it easy for users to navigate and find the tools they need. With drag-and-drop functionality, almost 200 customizable website templates, and pre-built automation workflows, GoHighLevel provides businesses with an intuitive and user-friendly experience. Even users with little to no technical knowledge can easily navigate the platform and create professional-looking campaigns.

3. Versatile and Scalable

GoHighLevel is a versatile and scalable platform that can cater to businesses of all sizes. Whether you’re a solopreneur looking to automate your marketing campaigns or a marketing agency managing multiple clients, GoHighLevel can scale with your business needs. The platform offers flexible pricing plans that allow businesses to choose the features and functionality that best suit their needs. With GoHighLevel, businesses can start small and expand their usage as their business grows.

4. Customizable and Brandable

GoHighLevel offers a high level of customization, allowing businesses to create campaigns and assets that align with their brand identity. In the dashabord you will will find ready to use templates you can customize, colors, fonts, and branding elements, allowing businesses to create a cohesive and consistent brand experience.

5. Automation and Efficiency

GoHighLevel offers powerful automation capabilities that can help businesses streamline their processes and improve efficiency. With features such as email automation, SMS automation, and workflow automation, GoHighLevel allows businesses to automate repetitive tasks and free up time for more strategic activities. This not only saves businesses time and effort but also improves their overall productivity and effectiveness.

6. Integrations with Popular Tools

GoHighLevel offers integrations with popular third-party apps and services, allowing businesses to connect their existing tools and streamline their workflow even further. Whether you’re using CRM tools like Salesforce or email marketing tools like Mailchimp, GoHighLevel can seamlessly integrate with your existing software stack. This ensures that businesses can leverage their existing investments while benefiting from the additional features and functionality offered by GoHighLevel.

7. Generous Affiliate Program

gohighlevel affiliate program

Gohighlevel affiliate program is very lucrative and offers high recurring commissions. You will earn 40% commission our of every payment a customer you refer makes and 5% commission for every 2nd tier affiliate you refer. You will get your commissions paid automatically once a month and the referral cookie life is 90 days.

These are just a few of the pros of using GoHighLevel for your business. The platform offers a range of other advantages, such as analytics and reporting, mobile app access, customer support, and more. With its comprehensive suite of features and user-friendly interface, GoHighLevel can help businesses streamline their marketing, sales, and customer service efforts, ultimately driving growth and success.

Cons of Using GoHighLevel for Businesses

While GoHighLevel offers numerous advantages, it also has a few limitations that businesses should be aware of. Let’s explore some of the cons of using GoHighLevel for your business.

1. Learning Curve

While GoHighLevel’s interface is user-friendly, there can still be a learning curve for users who are new to the platform. With its extensive range of features and functionality, it can take some time for users to fully grasp all the capabilities of the platform. However, GoHighLevel offers extensive documentation, tutorials, and customer support to help users get up to speed and make the most of the platform.

2. Pricing

GoHighLevel’s pricing (Details in the next section )can be a potential drawback for some businesses. While the platform offers flexible pricing plans, the cost can add up depending on the features and functionality you require. Businesses should carefully evaluate their needs and budget to determine if the cost of GoHighLevel aligns with their resources. However, it’s important to consider the potential return on investment that GoHighLevel can provide in terms of time savings, increased efficiency, and improved results.

3. Limited Customization Options

While GoHighLevel offers a high level of customization, there may be some limitations in terms of design and functionality. Businesses with highly specific design requirements or complex workflows may find that GoHighLevel’s customization options are not extensive enough to meet their needs. However, for the majority of businesses, GoHighLevel’s customization options are more than sufficient to create professional-looking campaigns.

4. Support

While support is friendly and helpful it can take time to get someone on the phone if you need solution for something that isn’t answered on the help documentation. You can schedule a callback though which is nice but usually don’t expect instant human assistant at least for the time being.

GoHighLevel Pricing and Plans

gohighlevel pricing

In all of Gohighlevel pricing plans you can get 20% discount or 2 months free by choosing annual billing as well as a 14 days free trial==>

Ok so let’s go over Gohighlevel pricing plans.

Starter Plan

The Starter Plan is designed for small businesses and solopreneurs looking to automate their marketing efforts. Priced at $97 per month, the Starter Plan includes features such as lead generation, CRM, email marketing, appointment scheduling, and funnel building. This plan is ideal for businesses that are just getting started and looking for a cost-effective solution to manage their marketing campaigns.

Unlimited Plan

The unlimited plan is designed for growing businesses and marketing agencies that require more advanced features and functionality. Priced at $297 per month, the unlimited Plan includes all the features of the Starter Plan, along with additional features such as SMS marketing, custom domains, team member access, and more. This plan is ideal for businesses that are scaling their marketing efforts and need more advanced tools to support their growth.

Agency Pro- Gohighlevel White Label Solution

The Agency Pro or Saas plan as some call it , is relatively new and is designed for marketing to agencies and businesses with multiple clients. Priced at $497 per month, the Agency Plan includes all the features of the unlimited Plan, along with additional features such as white-labeling, client management, unlimited funnels, and more. This plan is ideal for businesses that manage multiple clients and need a scalable solution to streamline their marketing processes. The agency pro is designed for those who want to scale up their agency business and become a software provider. You will be able to provide all of Gohighlevel features under your own brand- whitelabel.

Gohighlevel Alternatives

gohighlevel alternatives

Here are some alternatives to GoHighLevel:

  1. Highlevel vs ClickFunnels: ClickFunnels is mainly known for their famous sales funnel builder that allows you to create landing pages, sales funnels, and membership sites . It offers a wide range of templates and integrates with various third-party tools. It is lacking in features when it comes to building membership sites and it’s not really built for running an agency if that’s what you’re after.
  2. HighLevel vs ActiveCampaign: ActiveCampaign is an email marketing and marketing automation platform and CRM that offers advanced features for building customer journeys, lead scoring, and personalization. While it may not have as many built-in funnel-building capabilities as other options, it excels in its email marketing and automation functionalities.
  3. Highlevel vs GetResponse: GetResponse is an all-in-one marketing platform that offers features for email marketing, landing page creation, marketing automation, and CRM. It provides an intuitive drag-and-drop builder, a variety of templates, pop ups and forms builder and advanced automation workflows. GetResponse is known for its affordability and comprehensive set of features.
  4. Highlevel vs Kartra: Kartra provides tools for building landing pages, sales funnels, email marketing, membership sites, and more. It offers a comprehensive set of features and automation capabilities, making it suitable for small to medium-sized businesses. However, some users have reported occasional performance issues with the platform.
  5. Highlevel vs HubSpot: HubSpot is a popular inbound marketing and sales software that offers a wide range of tools, including CRM, email marketing, landing page builders, and marketing automation. It provides a comprehensive suite of features and has a user-friendly interface. HubSpot is particularly well-suited for larger businesses that require advanced marketing and sales functionalities.
  6. HighLevel vs Vendasta -Vendasta offers a wide range of digital marketing and sales tools for businesses. It serves as a one-stop solution for managing online presence, reputation, and customer engagement. Vendasta’s key features include listings management, social media management, review monitoring, reputation management, and sales automation.

The Bottom Line- Gohighlevel Review

GoHighLevel is a highly versatile and powerful software that offers an extensive set of marketing and business automation tools. With its user-friendly interface and comprehensive features, GoHighLevel empowers businesses to streamline their operations, enhance customer engagement, and drive growth. From building sales funnels and managing customer relationships to automating marketing campaigns and tracking performance, GoHighLevel provides a holistic solution that simplifies complex processes. While the pricing may be a consideration for some, the value and ROI potential make it a worthwhile investment for businesses of all sizes. Whether you’re a solopreneur, small business or a marketing agency, GoHighLevel offers the flexibility and scalability needed to succeed in the digital landscape.


What kind of templates does gohighlevel offer?

Answer: GoHighLevel offers a wide range of templates for various industries and business needs, including lead generation, appointment scheduling, sales funnels, client onboarding, and more. Some popular templates include the Real Estate Funnel, Fitness Studio Lead Generation, and Dental Appointment Scheduling. Additionally, users can create their own custom templates to fit their specific business requirements.

Does Gohighlevel offer a free trial?

Yes, Gohighlevel offers a free trial for 14 days. To get the free trial, you need to sign up here and provide your payment information. However, you won’t be charged until the trial period ends, and you can cancel anytime before that.

What do you go with gohighlevel white label solution?

GoHighLevel’s white label solution allows businesses to rebrand the platform and offer it as their own product or service to their clients. Choosing GoHighLevel’s white label solution can provide several benefits:

Branding: With the white label solution, businesses can customize the platform with their own branding elements, such as logos, colors, and domain names. This allows them to maintain a consistent brand experience and create a professional image for their clients.

Client Management: The white label solution enables businesses to manage their clients’ accounts and campaigns from a centralized dashboard. This streamlines the client management process and provides a seamless experience for both the business and their clients.

Valueadded Service: Offering a white-labeled version of GoHighLevel allows businesses to provide an additional value-added service to their clients. They can leverage the platform’s robust features and automation tools to enhance their clients’ marketing and sales efforts, ultimately driving better results and increasing customer satisfaction.

Revenue Generation: By white labeling GoHighLevel, businesses have the opportunity to generate additional revenue streams. They can charge clients for access to the platform or include it as part of a larger service package, increasing their overall profitability.

Scalability: GoHighLevel’s white label solution is scalable, allowing businesses to expand their client base without worrying about infrastructure or technical limitations. The platform’s flexibility and performance ensure that it can accommodate the growing needs of businesses and their clients.

How much is go high level?

Gohighlevel has 3 pricing tiers:
Agency Pro- $497/Month
You can save 20% on each plan when paying annually. So for example if you choose the annual billing for the starter plan you will pay $970/Year which is about $80/Month.
Gohighlevel also offers 14 days free trial on all of its plans.

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