Sales Funnels For Small Businesses (with real examples)
Last Updated on September 6, 2023
If you’ve been in business (any business) for a while now, I’m sure you heard the term sales funnels. A sales funnel is a journey you put a potential customer of your business through. The purpose of this journey is of course to turn a potential customer into an actual customer. Think of a person searching for a real estate agent to sale his home, or a person searching for a lawyer to make a personal injury claim. Sounds simple but there’s a lot of art that goes into creating a sales funnel for any business.Today we will explore sales funnels for small businesses.
What’s your end goal?
Are you looking to make a sale on your funnel? are you looking to get contact information to schedule a meeting with your prospects? every goal will require different funnels and hooks (will be explained below), so it’s very important to define the sales funnel goal first.
What’s your hook?
You will never go fishing without a hook, and you should never go fishing for new customers without a hook. A hook is something that answers the most important question your customer asks when considering your product or service and you should have a clear answer to:
“What’s in it for me?”
You should give your prospects a good enough reason to leave their contact information on your sales funnel or to make a purchase of your product or service. If you’re a gym owner you can offer a free class at your gym in return for their contact information like this funnel==>. If you sell yoga mats you can offer a limited time buy 1 get 1 free. A hook can also offer a more abstract benefit for the user- a life coach can create a hook that says: “Improve your quality of life, increase productivity and improve your relationships-Schedule a meeting today. you get the idea.
The hook should be compelling enough so that your prospect will take the desired action (leave their contact info, make a purchase etc.)
Create Engagement
You need to engage your potential customer with your product or service. This can be done in a variety of ways but we found the most effective ones a survey or a personal story that relates to the problem your product or service is solving . So back to the life coach sales funnel you can create a survey/application for you users like this:
Engagement creates micro commitments which basically mean that people who will perform small actions on your sales funnel i.e fill a survey/application are much more likely to become a lead and a paying customer.
Thank you page-The Final Step
In the last step of your business sales funnel we want to acknowledge your prospect for leaving their details/making a purchase and instruct them on what will happen next.
“Thank you for applying please watch the video below to see what’s next”
“We will contact you shortly to discuss the next step in the process.”
“Thank you for your purchase, get a 40% discount on xyz product only today”
Your thank you page needs to be clear and remind the prospect what they signed up for, when they will be contacted and also an option for them to contact you if they prefer not to wait till you do. If you just sold a product or service you should provide clear explanation on when and how the customer can claim it/receive it (Tracking number, Account login information) plus customer service information.
*Bonus-sales funnels for small businesses you can download for free
We created 6 popular sales funnels for small businesses you can download free today and start using today. Even if you have different business you can edit the imagery and text and customize the funnels to match your business. These funnels are created with clickfunnels so you need a clickfunnels account to use them, if you don’t have a clickfunnels account you can claim a 14 days free trial, and create funnels like these for youself or simply download the ones below free to your account (:
ClickFunnels 14 Days Free Trial==>
1)The Real Estate Agent Sales Funnel Template=Download
2) Chiropractor Sales Funnel Template-Download
3) Life Coach Sales Funnel Template-Download
4) Local Gym Sales Funnel Template-Download
5) Massage Therapist Sales Funnel Template
6) Lawyer/Legal Firms Sales Funnel Template
Sales funnels are increasing in popularity since they have been proven to be very efficient in capturing leads and increasing sales. Regardless the type of business you’re in , we recommend you use a sales funnel for your online advertising, If you need help in creating/customizing your sales funnels, drop us a line at contact at selfmade.today and we’ll do our best to help you out!
FAQ
Hook, story, offer is a popular framework for sales funnels.
Hook:
The “Hook” is the initial element of your message designed to grab the audience’s attention immediately. It’s essentially the “what’s in it for them” factor that entices people to keep listening, reading, or watching. The hook should be concise, compelling, and relevant to your target audience.
Hooks can take various forms, such as a provocative question, a shocking statistic, a bold statement, or a curiosity-inducing teaser. The key is to make it interesting and relevant to your message.
Story:
After you’ve captured your audience’s attention with the hook, the “Story” is where you provide context and emotional engagement. It’s often the narrative or the journey that your audience can relate to on a personal level.
The story should be relatable, evoke emotions, and demonstrate the problem or challenge that your product or service can help solve. You want your audience to feel a connection to the story and see themselves as part of it.
Use storytelling techniques like characters, conflict, resolution, and relatable anecdotes to make your message memorable and impactful.
Offer:
The “Offer” is the culmination of your message, where you present your product or service as the solution to the problem or challenge introduced in the story. This is where you make a clear and compelling case for why your offering is the best choice.
Your offer should be specific and include details about what the audience will get, any special features or benefits, pricing information, and a call to action (CTA). The CTA instructs the audience on what action to take next, whether it’s making a purchase, signing up, or contacting you for more information.
It’s essential to highlight the unique value proposition of your product or service and explain how it can transform the audience’s lives or solve their problems.
Here’s a simplified example of the Hook, Story, Offer framework:
Hook: “Are you tired of struggling with sleepless nights and groggy mornings?”
Story: “Imagine waking up feeling refreshed and energized every day. I used to battle insomnia, but then I discovered the secrets to a good night’s sleep.”
Offer: “Introducing our premium sleep aid supplement. With our all-natural formula, you can finally enjoy deep, restorative sleep. Act now, and get a special 20% discount. Say goodbye to sleepless nights and hello to a rejuvenated you!”
